Wednesday 28 July 2010

City of Melbourne logo redesign

Last week the city of Melbourne, Australia revealed their new logo and id. The Sydney office of Landor got US$74,000 for research, and US$120,000 for the design itself.

Lord Mayor Robert Doyle unveiled the new logo for the city, saying:

“Old logo was "a bit daggy" and Melbourne needed a new design to reflect its cool sophistication on the world stage.”

I really like it. What do you think?











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